Breaking Through: Setting a Clear Direction, Part II

The Mission Statement

What is a mission statement?

The mission statement is perhaps the fundamental cornerstone of your corporate philosophy. To ensure that your new employees (and existing employees) and customers know what you stand for, you’ll need a mission statement.

A good mission statement explains why your organization exists and how it aims to serve key stakeholders.

20 years of research¹ have shown that organizations with mission statements perform much better than those without—as long as the organization’s goals, strategies, and objectives are aligned as well.²